Digital marketing,
elevated by AI & creative strategy.
I'm Abraham Covo — a marketing & communications professional building brand stories and creative systems where data-informed digital strategy meets AI-driven execution.
Brand storytelling, built as a system.
I work at the intersection of digital marketing, creative strategy, and applied AI — building brands on repeatable creative systems and sharp messaging, not one-off posts.
At Vale Base Metals, I create LinkedIn content and executive stakeholder communications — briefing notes, FAQs, and presentations — for organizational-change initiatives across global mining operations, coordinating with IT, Finance, Operations, and Security teams to keep messaging aligned. Earlier, as a Social Media & Marketing Intern at Viral Brands, I designed branded social content that lifted engagement 15% and supported email campaigns and subscriber growth through HubSpot.
My approach pairs creative campaign development and brand building with data-informed marketing — and increasingly, with AI tooling that lets me move from concept to polished content faster. I treat AI as a creative multiplier, not a shortcut: the strategy, taste, and storytelling stay human.
AI & Creative Strategy
AI-assisted ideation, content pipelines, and short-form video built for scale.
Digital Marketing
Social, email, and platform-native content across the full funnel.
Marketing Communications
Executive messaging, stakeholder comms, and organizational change.
Content Creation
Editorial design, branded assets, and short-form video production.
Brand Building
Identity systems and brand worlds — from concept to launch-ready.
Data-Informed Marketing
Tracking impressions, saves & clicks to find what drives engagement.
The full background.
Experience, education, certifications, and the toolkit — in one page. View it in your browser or download a copy.
Campaigns & creative direction.
A focused look at recent marketing and brand work — from corporate communications at a global mining leader to a full multi-direction creative system.
Vale Base Metals
Interactive Campaign Carousel
The full standalone HTML deliverable — an interactive build of the Vale Base Metals campaign carousel.
Viral Brands
Aurexiah — a brand innovation studio.
Aurexiah is my self-initiated luxury brand venture: three original brand concepts developed end-to-end, with AI-built visual worlds and a UGC content pipeline (Midjourney, Gemini Veo, Higgsfield, Claude) optimized for Instagram, TikTok, and YouTube Shorts.
Páramo
Specialty Coffee"The ritual of slow, intentional brewing."A specialty coffee brand rooted in high-altitude Latin American origins, built around the ritual of slow, intentional brewing.
Forma
Premium Activewear"Movement as a discipline, aesthetics as a standard."A premium activewear brand designed for those who treat movement as a discipline and aesthetics as a standard.
Sève
Botanical Skincare"Slow ritual and living ingredients."A botanical skincare brand offering a small, intentional collection of plant-derived formulas centered around slow ritual and living ingredients.
Meta Ads
Practical experience planning and running Facebook & Instagram advertising campaigns end-to-end.
A few core strengths.
AI & Creative Strategy · Digital Marketing · Marketing Communications · Content Strategy · Social Media · Brand Development · Campaign Planning · Analytics & Reporting
Let's build something worth scrolling for.
Open to marketing & communications roles and creative collaborations. The fastest way to reach me is email or LinkedIn.