Toronto, Canada

Abraham Covo

Marketing and communications. I run social media, paid advertising, and content, and I measure what each one returns.

Founder of TAIVEN. Currently in marketing and communications at Vale Base Metals.

About

I build and run social media and paid advertising for brands. That covers the whole loop: positioning and messaging, the content itself, the campaigns that put it in front of people, and the reporting that decides what changes next.

Paid social is where I spend most of my time. I structure campaigns by objective, build and test audiences, run creative against each other, and move budget toward what is converting rather than what looks busy.

The other half of the job is coordination. I work across teams to keep timelines and stakeholder alignment intact, and I turn what the numbers say into something a decision maker can act on.

Focus: Social media, paid social, brand and content
Currently: Marketing & Communications, Vale Base Metals
Based in: Toronto, open to hybrid and remote

What I work on

Social Media

Strategy, content, community, listening

Paid Social

Meta campaigns, targeting, creative testing

Brand and Content

Positioning, copywriting, reporting

Experience

May 2026 to present

Marketing & Communications

Vale Base Metals

Monthly analytics reporting across the corporate website and LinkedIn page, a weekly brand social scan, and a daily media intelligence briefing for leadership. Develop LinkedIn content and recommendations for senior executives, and coordinate with IT, Finance, Operations, and Security on communication timelines and stakeholder alignment.

LinkedIn impressions up 24% and profile visitors up 28% on the corporate page, May 2026 to present.

Jan 2026 to present

Founder & Creative Director

TAIVEN

Branding, content, social media, and Meta Ads for small business clients. Source and close the work myself, then run each engagement from scoping through delivery and performance reporting.

2023

Digital Marketing Intern

Viral Brands Media

Email marketing, SEO, social campaigns, and product photography.

View full resume

TAIVEN

A creative agency I founded for small businesses. Brand positioning and identity, social media management, content production, and paid social campaigns.

taivenstudio.com

Client project

Meta advertising campaigns

A full funnel Meta build for a client, running four campaigns against four objectives: awareness, traffic, leads, and purchases. I set the campaign structure, built the audiences, tested creative, and adjusted budget against cost per result, judging each objective on its own benchmark rather than one blended number.

2.98ROAS 1.95%CTR 96Purchases 74Leads

Meta Ads Manager view showing four campaigns with results, reach, impressions, cost per result, CTR, CPC, and ROAS — Meta Ads Manager, January 2026. Dashboard recreated for display with client and account details removed. Figures are from the campaigns as run.

Vale Base Metals

Visual explainer

An interactive visual explainer about Vale Base Metals and what the business does.

Open full screen

Brand Lab

Self-initiated concepts. Original brands I developed to practice positioning and identity work.

Concept deck

Five original brand concepts developed end-to-end: identity, art direction, and collateral.

Open the deck

Creative direction

Six campaign territories developed for Viral Brands: luxury, AI, experimental, social performance, prestige, and data. Concept work testing how far one brand voice stretches across formats and channels.